The Wonders of Viral Marketing
Did you know that the word “viral marketing” was first discovered by a Harvard Business School graduate, Tim Draper? Well, thanks to him for giving us this trendy word.
Viral marketing refers to the widespread use of e-mail that helps advertising products and services. The concept of word-of-mouth promotion of services and products that are employed are also extensive. So how does a viral marketing work? Simple, the idea to “infect” thought of users to lure viewers to see the advertising gimmick in promoting a certain product or service. So why it is that businessman are spending tons of money in advertising? Read further and find out why.
The primary goal of viral marketing is to determine the number of people that can add to the sales by utilizing the various social networking sites. These wide ranges of social networks come in handy to the growth and probability that a product will remain in the community for a length of time. So here are some reasons why it is worth of your penny to post advertisements and videos.
· Viral marketing allows business to remain afloat in the world of the fierce and competitive business society.
· This type of advertising helps entrepreneurs to post their ads to reach out millions of viewers worldwide.
· The concept of word-of-mouth promotions wrinkles to peer-to-peer recommendation of services and products. This is also one way of earning form a local business enterprise.
So, if you are not yet satisfied of the above mentioned advantages of using viral marketing, then you can scroll down to see the best viral advertising videos, and then make your own judgment.
1. What: “Life Is Best When Driven” by FIAT
When: September 12th
Hits: 27.4 million
The ads of Fiat 500 have been very disappointing for the public, not until Jennifer Lopez starred in their advertisement. This ad shows her power as a celebrity and a response, a fair number of people viewed this due to their curiosity maybe.
2. What: “Imported From Detroit” by Chrysler
- Agency: Wieden and Kennedy
When: February 6th
Hits: 22.3 million
This is starred by the ever famous Emimen which was aired in the Super Bowl game.
3. What: “You Know When It’s the Devil” by Dirt Devil
Where: Baden- Wurttemberg
When: April 29th
Hits: 26.4 million
This video shows the parody of the horror movie “The Exorcist” created by a German film school. It conveys that great work can be played with any brand of player anytime and anywhere when it comes to the media that individuals would want to share.
4. What: “All In” by Adidas
- Agency: Sid Lee
When: May 1st
Hits: 19.9 million
This global campaign sported famous individuals like Leo Messi, Katy Perry, Derrick Rose, David Beckham and many more.
5. What: ”The Royal Wedding” by T-Mobile
- Agency: Saatchi & Saatchi
When: April 12th
Hits: 28.4 million
Seriously, brand names act swiftly and jump over the civilizing event and can create a meme. Right after the royal wedding of Prince William and Kate, T-Mobile launched the spoof of the latter’s wedding. They looked for the couples’ look alike, and with a music playing in the background, they came prancing down the aisle.
6. What: “Old Spice Man Is Back” by Old Spice
Agency: Wieden & Kennedy
When: January 20th
Hits: 18.6 million
This is the original video of that Old Spice concept. Only that they removed the “Old Spice Man is Back” and replaced it with Isaiah Mustafa.
7. What: “New Old Spice Guy Fabio” by Old Spice
- Agency: Wieden & Kennedy
When: July 14th
Hits: 26.3 million
This is about a gag of Fabio to fight against the original Old Spice guy Isaiah Mustafa.
8. What: “The Force” by Volkswagen
- Agency: Deutsch
Where: Los Angeles
When: February 3rd
Hits: 62.7 million
Amazing! Who could not remember Little Darth, who is a charming kid in the Vader mask trying to use The Force for his peanut-butter sandwich, his dog, and even the more effectively, the Passat. This super adorable video gained 14 million views before the game of Super Bowl.
9. What: “The Web Is What You Make of It” by Google
- Agency: Google Creative Lab
When: May 2nd
Hits: 21.2 million
This is said to be the fastest browser – Google Chrome it is! Starred by Lady Gaga, Justin Bieber, and Johnny Cash (posthumously), the viral ads were seen on You Tube to TV.
10. What: “Introducing iPhone” by Apple
Where: Media Arts Lab
When: October 5th
Hits: 27.8 million
The Apple Company released their latest masterpiece: the iPhone 4s. Thanks to the legend, Steve Jobs who was able to come up with another smart phone with the voice of Siri as the highlight of the video.
Indeed viral marketing is able to generate excellent product and service reliability at a low cost. This kind of advertising strategy enables the product and services accessible beyond the physical boundaries through the aid of the internet in making good and savvy promotions.